Short course
Digital marketing strategy short course
Create data-driven, results-focused digital marketing strategies for your business.
Book a consultation Free visibility check
- Working with South African businesses since 2011
- Plain-language reporting
- No ranking guarantees
What is a digital marketing strategy short course? It is a focused training programme that teaches you how to plan digital marketing from the ground up: who you are trying to reach, where you stand today, which goals to track and which channels to use. 1st Content Digital tailors the course to your business and your team’s current skills.
What the course covers
Modules are tailored to your business and your team’s current level.
Module 1
Understanding your market
Build a clear picture of the people you want to reach, whether your customers are businesses or consumers.
Module 2
Your current situation
Use a situation analysis and your own data to see what has worked and where the opportunities are.
Module 3
Objectives and KPIs
Set goals you can measure and share them so everyone on the team understands them.
Module 4
Paid, owned and earned media
See what each type of media does and how they fit together in one strategy.
Module 5
Branded and user-generated content
Plan the content that engages your audience and how to put a content strategy together.
Module 6
SEO
Learn how search visibility works and how to build it into your overall strategy.
What happens after you get in touch
Your first 60 days, in order.
We agree the work in writing before it starts, show you what we find, and report against the outcome you care about.
- Week 1
Discovery
We learn your goals, customers and constraints, and review what you already have.
- Weeks 2–3
Plan
A written plan with priorities, owners and measures, agreed with you before we build.
- Weeks 3–4
Build and launch
The first pieces go live and are tested before anything is switched on.
- Ongoing
Review and improve
Monthly review of what moved, what did not and what we change next.
The baseline
Where you stand today, recorded from your own data so progress can be checked.
The plan
Priorities ranked by effort and upside, with who does what and by when.
The report
A monthly view from activity to enquiries, with what we do next.
Fit
We’re not for everyone. That’s the point.
The right partner isn’t the one that says yes to everybody. We are selective because we would rather do fewer things properly.
Real commitment
Budget and time to do the work properly, and measured enough that every rand is accounted for.
Honest reporting
Leaders who want the real picture, including what did not work.
Evidence over opinion
Decisions made from data, not from whoever is loudest in the room.
Room to build
Established businesses that want something that lasts beyond one campaign.
Book this course for your team
Tell us about your team and goals. We will tailor the modules and agree the schedule in writing.
Related training
More ways to build your team’s skills.
Questions, answered
You have questions. Our team has answers. If yours is not here, ask us.
Who is the course for?
Business owners, marketing teams and managers, from beginners to experienced practitioners. We tailor content to the group.
How is it delivered?
On site or online, agreed when we scope the programme.
Do you provide a certificate?
Certificates are available on request.
Can you use our own business as the case?
Yes, and we recommend it. Your own data makes the learning easier to apply.
Book this course for your team
Start with a conversation. If we are not the right fit, we will tell you, and usually point you to who is.