Training
Digital marketing short courses for South African businesses
Practitioner-taught courses built around your business, with real case studies and the option of a certificate.
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- Working with South African businesses since 2011
- Plain-language reporting
- No ranking guarantees
What are digital marketing short courses? Digital marketing short courses are focused training programmes that teach teams how to plan and run digital marketing. 1st Content Digital offers strategy, SEO and content marketing short courses, built from our own training for new team members and customised to each business.
Our short courses
Three core courses, customised to your team.
Strategy
Digital Marketing Strategy Short Course
Create a data-led digital marketing strategy: understand your market, set measurable goals and choose the channels most likely to grow your business.
Search
SEO Short Course
Learn how search engines and AI answers choose pages, and how to improve yours, with real case studies.
Content
Content Marketing Short Course
Plan, produce and distribute content that attracts the right visitors and supports conversions, with a certificate on request.
What happens after you get in touch
Your first 60 days, in order.
We agree the work in writing before it starts, show you what we find, and report against the outcome you care about.
- Week 1
Discovery
We learn your goals, customers and constraints, and review what you already have.
- Weeks 2–3
Plan
A written plan with priorities, owners and measures, agreed with you before we build.
- Weeks 3–4
Build and launch
The first pieces go live and are tested before anything is switched on.
- Ongoing
Review and improve
Monthly review of what moved, what did not and what we change next.
The baseline
Where you stand today, recorded from your own data so progress can be checked.
The plan
Priorities ranked by effort and upside, with who does what and by when.
The report
A monthly view from activity to enquiries, with what we do next.
Fit
We’re not for everyone. That’s the point.
The right partner isn’t the one that says yes to everybody. We are selective because we would rather do fewer things properly.
Real commitment
Budget and time to do the work properly, and measured enough that every rand is accounted for.
Honest reporting
Leaders who want the real picture, including what did not work.
Evidence over opinion
Decisions made from data, not from whoever is loudest in the room.
Room to build
Established businesses that want something that lasts beyond one campaign.
Questions, answered
You have questions. Our team has answers. If yours is not here, ask us.
Who are the short courses for?
Entrepreneurs, business owners, marketing teams and managers in South Africa and sometimes elsewhere, from sole proprietors to multinational teams.
Can the course be customised?
Yes. We tailor each course to your business, sector and your team’s current skill level, using your own examples where possible.
Do you offer certificates?
Certificates are available for our short courses on request.
How do we book?
Contact us with your team size and goals and we will propose a programme and schedule.
Train your team
Start with a conversation. If we are not the right fit, we will tell you, and usually point you to who is.