Short course
Content marketing short course
Learn to plan, create and distribute content that attracts the right audience and drives conversions.
Book a consultation Free visibility check
- Working with South African businesses since 2011
- Plain-language reporting
- No ranking guarantees
What is a content marketing short course? It is a practical training programme on how to plan, create and distribute content that attracts audiences and supports sales. 1st Content Digital’s course draws on real client case studies and is tailored to your business and your team’s level.
What the course covers
Modules are tailored to your business and your team’s current level.
Module 1
Content concepts and strategy
Key content marketing approaches, and how to build a plan aligned with your business objectives.
Module 2
Content development and design
Find ideas that inform, entertain and convert, from a simple blog hub to an interactive campaign.
Module 3
Branded and user-generated content
Understand the types of content and when to use each at different stages of engagement.
Module 4
Distribution and social media
Choose the right networks, timing and content to reach your goals.
Module 5
Social selling
Use social media and digital tools to find, engage and build relationships with prospects.
Module 6
Content marketing and SEO
See how content creation and distribution link to search visibility.
What happens after you get in touch
Your first 60 days, in order.
We agree the work in writing before it starts, show you what we find, and report against the outcome you care about.
- Week 1
Discovery
We learn your goals, customers and constraints, and review what you already have.
- Weeks 2–3
Plan
A written plan with priorities, owners and measures, agreed with you before we build.
- Weeks 3–4
Build and launch
The first pieces go live and are tested before anything is switched on.
- Ongoing
Review and improve
Monthly review of what moved, what did not and what we change next.
The baseline
Where you stand today, recorded from your own data so progress can be checked.
The plan
Priorities ranked by effort and upside, with who does what and by when.
The report
A monthly view from activity to enquiries, with what we do next.
Fit
We’re not for everyone. That’s the point.
The right partner isn’t the one that says yes to everybody. We are selective because we would rather do fewer things properly.
Real commitment
Budget and time to do the work properly, and measured enough that every rand is accounted for.
Honest reporting
Leaders who want the real picture, including what did not work.
Evidence over opinion
Decisions made from data, not from whoever is loudest in the room.
Room to build
Established businesses that want something that lasts beyond one campaign.
Book this course for your team
Tell us about your team and goals. We will tailor the modules and agree the schedule in writing.
Related training
More ways to build your team’s skills.
Questions, answered
You have questions. Our team has answers. If yours is not here, ask us.
Who is the course for?
Business owners, marketing teams and managers who want to get more visitors to their website without wasting time or money.
Will it use real examples?
Yes. The course uses real case studies from our own client work.
Do you provide a certificate?
Certificates are available on request.
How do we book?
Contact us with your team size and goals and we will propose a programme.
Book this course for your team
Start with a conversation. If we are not the right fit, we will tell you, and usually point you to who is.